Over 200 Marketing Tactics and Growing

Posted 01/06/05

Updated 12/26/05

Word count: 930

Most Current Tactic added: Spiral Branding on 12/26/05

You know how important marketing is to your business, right? When I started my first business, I didn’t have a clue about what marketing was much less how to do it. Marketing is all about how to promote what you have to offer the world – your products and/or services.

But have you ever stopped to think about how many different types of marketing tactics exist on this planet? I started identifying some of them a couple of years ago, and I am constantly amazed that I keep finding at least another one every week on average. I eventually began creatiing a list of these tactics, and it continues to grow today.

Some marketing tactics are similar, some are even the same – just described with a different word. Some are just different shades of the same concept, and others are subcategories of larger tactics.

But one thing is for sure, the list is HUGE - and growing all the time!

This poses a problem for many business owners because they feel overwhelmed by the whole idea of marketing. Many are constantly wondering: what is the best way to market my stuff? Many other business owners don't spend much time thinking about which tactics

a) fit best with their business and

b) which ones they would really like to work with. Because there are so many possibilities, the first obstacle is often knowing where to start.

Well, I hope this helps.

Take a look at this "Big List" of marketing tactics, and then narrow it down to the handful you think you need to master or would like to try. And then contact me, if you'd like, and I'll work with you to develop your own customized marketing plan.

Seriously – I want you to take some action here, OK? Please print out this list and then put a check mark next to the tactics that you think would work well with your business and which ones you think you’d like to try (don’t worry, if you find out later that you don’t like one tactic - or it isn't suitable for you, there’s bound to be another one you WILL like that will prove profitable for your business!).

Then, keep this list handy, because you may want to refer to it as you think and investigate further.

Once you’ve created your preliminary list, the next step is for you to learn more about each of the tactics you finally settled on – one at a time. And that’s where I come into the picture (I hope).

One of my missions is to help you discover a) what marketing tactics are right for you, by using a thoughtful, focused approach and b) knowing where to go to find the best types of resources for each tactic.

Those resource types include things like:

articles,

audio and video products,

coaches and gurus,

courses and tutorials,

ebooks,

ezines and newsletters,

forums,

software, and so on. And then you’ll want to rank all those resources by beginner, intermediate, and advanced. That’s where I can help you.

Remember, the point of this exercise isn’t whether I’ve identified all the marketing tactics in the universe (I already know I haven’t) or even whether some of them might not fit your concept of what a marketing tactic is.

The next step in this exercise is to ask yourself some questions like ‘What do I really know about this or that marketing tactic?’, ‘What would be the advantage of using this tactic?’, ‘What tactics do I think I’d like to investigate more’, ‘which tactics do I think I should or could master’, ' which tactics do I think I would enjoy working on the most?', and ‘which tactics might work best for my business?’

Once you answer those key questions, you'll be on your way to narrowing down the list of marketing tactics you can implement.

Here then is the list of tactics that I’ve come up with so far - and it's growing all the time. Have fun!

404 Errors

800 Phone Number

900 Phone Number

Ad Brite

Ad Sense by Google

Ad Tracking

Ad Words by Google

Affiliate Marketing

Amazon

Animation

Arbitrage

Articles

Auctions

Audio Messages

Audio Logos

Autoresponders

Avatars

Award Recognition

B2B

Backend Marketing

Banner Ads

Bartering

Be the First

Best Sellers

Birthday Reminders

Blogging

Bonus Offers

Bookmarks

Bootcamps

Branding

Business Cards

Buzz, create a

Calendars

Case Studies

Consulting

Color schemes

Conferences

Conference Calls

Confusion

Contests

Controversy

Copywriting

Coregistration

Courses

Credibility

Credit Cards

Cross Promotion

Customer Loyalty

Customer Support

Daily Reminders

Database Marketing

Demographics

Desktop Marketing

Direct Response

Discounts

Discussion Groups

Domain Names

Download Page

DVDs

Ebay

Ebooks

Eclass

Email Alternatives

Emotional Marketing

Endorsements

Entertainment

Error pages

Exclusives

Ezines

Fame

Fast Action Rewards (like Nickel Mania)

Favicons

Feedback forms

FFA

Fire Sale

Flycatcher

Followup Marketing

Forums & Newsgroups

Freebies

Freelancing

Fundraising

Funnel Marketing

Games

Geo Specific Commerce

Gratitude

Guarantees

Guerrilla Marketing

Guru Pileup

Headlines

Holidays

Hotsheets

Humor

Hypnotic Suggestions

Image

Info Products

Interviews

Joint Ventures

Keywords

Landing Pages

Language Translation

Leads

Limited time

Link Cloaking

Link Strategies

Lisbuilding

Logos

Magazines

Mailing lists

Market Domination

Marketing plan

Mass Customization

Mastermind Groups

Membership sites

Mini Courses

Mini Ebooks

Mini Sites

MLM

Multimedia

Multiple Streams of income

Network Marketing

News feeds

Newsletters

Newspaper advertising

Niche Marketing

One-Time Offer

Pattern Interrupt

Pay per whatever

Peer to Peer relationships

Permission based marketing

Phone consulting

Podcasting

Pop_overs

Pop_unders

Pop_ups

Postcards

Postscript (PS)

Prelaunch

Preselling

Price Reduction

Pricing

Private Label

Private Sites

Psychographics

Public Domain

Public Relations

Public Speaking

Publicity

Publishing

Pull Marketing

Push Marketing

Questions

Quotes

Radio_internet

Referral Marketing

Reports

Reprint or Resell rights

Residual Income

Reviews

Reward Programs

RSS

Safelists

Sales funnel

Sales letters

Scarcity

Screensavers

Search engine optimization

Seminars

Shopping carts

Sig files

Signs

Social Proof

Sorry to see you go messages

Spelling and Punctuation

Spiral Branding and Marketing

Spy tactics

Squeeze Pages

Sticky pages

Surveys

Sweepstakes

Syndication

Tagvertising

Talk Shows

Target Market

Teleconferencing

Teleseminars

Testimonials

Testing and Tracking

Thank You pages

Tips

Toolbars

Traffic

Training

Translation

Troubleshooting

Tutorials

TV_internet

Unsubscribe message

Upselling

USP

Vblogs

Videos

Viral Marketing

Voicemail

VOIP

Web Hosting

Web Pages

Web Site Design

Welcome or confirmation message

Word of Mouth

Yellow Pages

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Kevin Wirth is the owner of KEVS-KORNER ezine, a FREE online newsletter offering articles, tips, resources, and a growing community where you can work with others to create and market products online. To join or investigate, go to www.kevs-korner.com, where you'll receive a valuable free gift just for visiting and more for subscribing to KEVS-KORNER.

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contact Kevin Wirth, Editor of KEVS-KORNER ezine, at kevin @ kevs-korner.com

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